How are you? Well, we are winding down to the end of this short course. But we still need to go over a few things, so today we are going to jump right in and talk about how certain words can evoke emotions and help you form better connections with your customers.
Any time you are marketing your business, it is important to keep your audience in mind as you create your sales messages. To get the desired response you will want to use certain trigger words to elicit specific emotions from them. Words have the power to change the significance, attitude and impulse of your audience then drive them into action, so use them wisely.
Depending on what you are offering there are certain emotions that you will want to evoke in your copy. Now, you do not necessarily want to overload everything you publish with every trigger word you can think of, but if you aim to include at least two or three then you will have no trouble getting your message to resonate with your consumer.
Let’s go over a few of those words now:
Free - The word free just gets people excited! Who does not like free stuff!
New – This one perks people up and keeps them interested in what you have to say.
Convert – Evokes feelings of transformation. It helps them IMAGINE the journey from discovery to completion. The distance from point A (where they start) to point B (where they finish.
Proven – People love knowing that there is proof that something works. The more you can provide the better.
Instant – Conveys gratification, as we talked about in lesson two, people like getting what they want, when they want it.
Easy – Whenever you tell someone that you can make their life easier in any way you can immediately grab their attention.
Yes – Just saying it out loud generates positive feelings. Say YES to the dress. Say YES to more freedom. Say YES to better health! You get the idea!
You – Let’s them know YOU have them in mind. YOU are Awesome, YOU rock, YOU can do this!
Secret – Everyone loves a secret solution. Tell them you know the secret to solving their problems and you will be their hero.
The – This tiny little word paired with others can be very persuasive. For example, when you say “The 7 Simple Steps or The Solution to” you are letting them know that you can help them.
More – It’s such a simple word that we use every day, but when you use it to let people know they are getting incredible value then it has the power to make them click. Why do you think all the infomercials use the phrase “But wait, there’s MORE”.
If – This two-letter word opens the door to possibility. IF you take this course you can, IF you use this process you will get, IF you say YES you will achieve!
Never – At first this may seem like a negative word, but when used correctly it will show the reader exactly what they should not do. Then you can explain what they should do from a place of authority.
Imagine – This one also opens the door to endless possibility. When you say to someone “Just Imagine” their mind immediately jumps to how they would feel if they said YES to what you have to offer.
Incorporating these simple words into the sales copy on your website or in your blog and social media posts can elicit strong emotions from your audience. You can use them to create engagement, inspire action and close the sale. Do not underestimate them. Instead use them to form better connections and longer lasting relationships with your customers.
I hope today's lesson was helpful to you. Do not forget to keep an eye out for my next email. There will be some great stuff in your last lesson.