Start Building Better Customer Relationships
Welcome to the first lesson of the Better Customer Relationships Crash Course. Over the next few days, you will receive several lessons that will help you learn how to build better relationships with your current and new incoming customers.
In this first lesson we are going to talk a little bit about the importance of laying the groundwork with your audience to build better relationships from the start.
There are many ways to build a solid brand and long-lasting relationships. One of the best ways is to have a foundational strategy in place to connect with them on a more personal level. This will help you develop meaningful relationships that will turn your consumers into raving fans, and lifelong customers.
The best place to start is by getting to know your audience. The more research you do into their wants and needs, the more they will be able to tell that you’re interested in helping them, which in turn will keep them vested in your business and what you have to offer. When you discover something that will serve your audience, let them know through your actions and the content you share.
- Be good to them
So many times, business owners have sales and special events to get new customers, but what about the ones you already have? In order to build long-term relationships, it’s just as (if not more) important to treat your existing customers like gold because it’s much easier and less costly to keep them happy than it is to acquire new ones.
Take time to do something special for your existing consumers that shows them that you care about them. This can be as simple as creating content that will help them or offering them a discount, a special gift, or something else that evokes and emotional response from them. This will help generate goodwill and attach them to your business in a special way.
- Be real and authentic
If you want to endear yourself to your audience always do your best to be completely authentic and honest with them. This is especially true in your marketing messages, because they will be able to tell if you’re trying to take advantage of them or don’t have their best interests at heart.
Don’t get me wrong, that doesn’t mean you shouldn’t be trying to sell to them. It just means that the offers you share should help and benefit them in some way.
- Put them first
Always try to put your people before the numbers, when you do things that promote your business. Keep them in mind as you write your emails, blog post and sales copy. If you put them first, you will find that you’ll naturally improve your bottom line. Because the more people trust you, the more they will buy from you.
Don’t be afraid to put yourself out there and let them get to know you. If you make a mistake, own it. If you change your views on something, it’s okay to admit it. Doing this will help them identify with you on a more personal level and see you as a trustworthy source of information, products, and services.
No one wants to feel as if they are doing business with a big corporation or someone who is not real. So, go ahead and inject a little of your own personality into your communications. Let them know you are funny, compassionate, and kind. Remember, people do business with people, so let your humanity shine through.
You should start building a foundation of honesty and trust with your consumers from the very first contact they have with your business. You will be amazed at how fast the relationships will develop and how much your business will grow when you let them know you have their best interests in mind.
That's it for today's lesson. We have a lot to go over in the next few days, so make sure you look for your next lesson soon. We will be talking about the real reasons why people spend money and how it can help you build better relationships with them.